Promotional Packaging - Mouton Cadet fur coat

Mouton Cadet, a famous French winery, chose packaging to help increase sales this Christmas. Indeed, the luxury brand has packaged its Bordeaux Mouton Cadet blanc 2010 in a genuine fur bottle coat. You can buy these limited edition bottles at the French luxury grocery store, L’Epicerie du Bon Marche, for 20 euros.

Though this promotion was made specifically for Christmas, these fur bottle coats could easily make a great luxury gift for top clients at other moments in winter.

Check out the following similar articles :

• Veuve Clicquot special bottle packaging for promotion
• On Pack Wine Promo by Mouton Cadet at Wellcome
• Belvedere Vodka On Pack Party Shaker
• Duty Free Promotion – Gift Leather Bag by Chivas
• Promotional Packaging – Fur Coat for Zubrowka Vodka
• Luxury Promotional Packaging by Absolut Vodka

What makes these bags great advertising agents for the brand is that:

• They stand out from the more usual packaging
• They are banded with Veuve clicquot brand and colored with their bright yellow
• They are useful as they can be used to keep the bottles cold

Veuve Clicquot Promotional Packaging

Check out other related articles here :

• On Pack Wine Promo by Mouton Cadet at Wellcome
• Luxury Wine Promotional Gift – Wine Barrel
• Customized Ice Buckets: Stand out from your Competitors
• Promotional Ideas from HK Wine and Spirits Fair
• Custom Drinks Packaging hits new level

Promotional cooking event at HK wine fair

The Hong Kong  Trade Development Council proposes different events organized in parallel with the fair:

• a forum on Italian wine, Italy being this year’s official partner
• Italian-themed seminars
• sommelier-led tastings
• wine-pairing cooking demonstrations

Promotional cooking event at HK wine fair

After having myself been to the show, I testify of the efficiency of these events, notably the non stop Italian cooking demonstrations. It brought crowds of people to the hall in which was located. It made a great space for more casual conversation and encounters between buyers and suppliers around a tasty slice of pizza!

Promotional Events are a useful tool in company marketing mix for several major reasons:

• they attract potential new customers directly to the product
• generally more marking to customers than a discount or minor promotional gift
• the best way of promoting one event is to organize adjacent ones around it making a huge “buzz”

Our booth number is 5F-D35 (Hall 5F – ODM will have a bright green booth)

One of Hong Kong's biggest shows not to be missed

This year over 3800 exhibitors, with over 5000 booths, will be promoting their Gifts & Premiums.  This makes the Mega Show one of the biggest shows in Hong Kong.

The year’s offerings can be divided into the following categories.

• Gifts and premiums
• Houseware and home decor
• Toys and games
• Asia and international focus
• Christmas festive and seasonal

Wine and champagne brands spend quite a lot of money on packaging to stand out from rows of pretty generic bottles. Incorporating utility into your packaging can increase perceived value of the purchase.   Brand Differentiation.

Wine Tote/Cooler Bag (Moet & Chandon) 

Moet & Chandon's GWP

Moet & Chandon has once again proved why it is the world’s most beloved champagne, packing its bottle into a cooler bag/tote. This enables the brand to stand out from its competitors, effectively gaining shelf space. Making a nice GWP, Moet & Chandon ensures its customers enjoy champagne at its best, even on the go – made with combination of neoprene & plastic, allowing the champagne to stay cool with its insulating properties.

Adopting the brand’s signature colours, the cooler bag further appeals to customers visually, and could very well trigger an impulse purchase (especially at duty-free stores) when they are spoilt for choice.

Ice Bucket (Piper Champagne) 

Yet another chiller, ice buckets always go hand in hand with wine and champagnes during parties. It not only act as a medium to keep the champagne cool but also provide space for bottles storage.

Notice: Piper has cleverly cushioned its champagne bottle with foam surrounding it.

Piper Champagne GWP

With its chic design and hot (pink) colour, Piper succeeded in standing out from dull, mundane colours that traditional wines/champagnes possess – which is supposed to stay classy. This makes Piper a strong contender besides Moet & Chandon in competing for shelf space.

Also Check Out: Champagne Packaging Promotions – Mini Fridge

With countless brands out there squeezing their creative juices to come up with quirky packaging and gifts with purchases to grab attention, your brand should be no exception as well.  Why not get the best of both worlds?

Cooler Bag + Ice Bucket

With double -walled insulation, this item slows down ice from melting and is large enough to accommodate a bottle of wine/champagne. With a convenient handle and stainless steel tongs tucked between its silicon lid, you can bring around your wine at ease, keeping it cool without fearing your ice will melt!

Pieroth shows a great example of how promotional products can be used in internet promotions

Even on internet purchases, promotional products still play an important role. Though internet e-commerce site Groupon, German wine brand Pieroth is offering a promotional  gift with purchase consisting of 2 wine glasses and a bottle opener on a bundle deal of any 3 types of Pieroth wine and wine tasting session.

We feel it to be a compelling case study for successful use of promotional products to market over the internet.

Mechanism.   Spend HK$199 (US$ 26 approx)   Get 3 bottles of wine (mixed) 2 wine glasses & a bottle opener.   The wine glasses and bottle opener give individuals who are new to the wine market convenience in terms of ability open bottles and pour a proper glass of wine.   Shows that Pieroth is a premium wine label with enjoyment to be attained not just in taste, but also in ceremony.

The bottle opener in particular caught our eye. Shaped like a wine bottle, the top disassembles into a crank operated bottle opener/lever. The design of the item is much like a bottle of Pieroth wine, with the label featuring the Pieroth logo. This help is long term advertising as users are reminded of Pieroth when utilizing the opener.

Wine glasses and wine bottle have a high perceived value making it a great promotional product to offer consumers overall. However, we feel that this promotion could be better enhanced through offering the butterfly wine opener over the generic wine opener and the wine album for wine label collection.

For more wine themed promotions, check out Previous Pieroth Promotion and related blogs below….

• Selecting the right wine opener for you
• Promotional wine glasses
• Chess set with wine box
• Corporate Gift Ideas: Wine Accessories.
• The butterfly
• Wine Album

Three Piece Wine Accessory Set

The opener is designed as a miniature wine bottle in the colors of wine bottles. This product is easily customizable by putting the wine label of your company on the front of the bottle opener. The opener will have the appearance of a miniature bottle of wine. The wine accessory set will be a great gift to be associated with the purchase of a case of wine. It can also be given away as promotional item in order to raise brand awareness.

A detailed label printed on the bottle opener will be a constant reminder of your company’s wine. By giving out this wine accessory set you are increasing the visibility of your wine brand, the bottle opener and other accessories will be used extensively by wine drinkers. Due to repeated use and subconsciously reading the brand name on the products this could make the customer purchase more of your company’s wine.

Make sure to include the wine accessory set, in your company’s list of promotional products or as the product for the next GWP campaign. This product could be great for any kind of company to offer as a corporate gift. The choice of accessories in the wine set can be modified to your company’s request, this model in the picture is just an example out of many options available.

Contact ODMasia for assistance in designing and manufacturing wine accessory sets.

• Selecting the right Wine Opener for you..
• Wine Store Promotion: Tiered Gift With Purchase.
• Wine as Promotional Tool: Case Study.
• Wine and Porcelain: A Winning Promo Gift.
• Torres Wine – Ox Promo Figurine.
• Promotional Wine Cork USB.

Vinvautzs Wine Tote for every Wine Cellar

Vinvautz Hong Kong lives up to its reputation for quality wine storage with the introduction of a portable wine bottle tote for every purchase of any of its wine cellars – customers can now keep their bottles at regulated temperature on way to restaurant or friends houses.

The wine bottle tote makes a very nice gift with purchase; it embodies the brand’s signature colours, with the design making it aesthetically appealing. The wine tote also feature a convenient handle where consumers could easily carry their wine bottle around without any hindrance. The handle works hand in hand with its prominently placed logo, ensuring enhanced exposure whenever the recipients carry it around.

The wine bottle tote also works true to its purpose, as it is made of Neoprene, for its insulating properties. This allows the wine to keep its cool temperature while they are brought out for a perfect enjoyment.With this GWP, Vinvautz is portraying itself to be passionate about its commitment to strive for perfect wine storage for a true celebration at any place, at any time.   (This promo spotted at Fortress)

GWPs like this could really help differentiate your brand among all the other competing brands. Providing a promotional product which transcends true value to your customers allow them to further trust your brand and your products.

For other wine related promotional products:

• Promotional Bottle Neckers ideal for GWP Promos
• Wine Store Promotion: Tiered Gift With Purchase
• Selecting the right Wine Opener for you
• Corporate Gift Ideas – Wine Accessories
• Wine as Promotional Tool : Case Study

Filed under: Company Culture, Exhibitions, General China Business, Industrial Products, Inventions, manufacture in china, Market Trends, New Products, Uncategorized Tagged: advertising agents, bottle opener, branded, branding, business, buying office, drinks, gift with purchase, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, wine collector, wine journal, www.odmasia.com ]]> http://theodmgroup.com/2011/04/17/vinvautz-promo-wine-bottle-tote/feed/ 0 22.277892 114.174573 22.277892 114.174573 promoproducthk Promotional Wine Bottle Tote Supplier Promotional Wine Tote Factory http://theodmgroup.com/2011/04/08/choosing-from-the-infinite-designs-of-glassware/ http://theodmgroup.com/2011/04/08/choosing-from-the-infinite-designs-of-glassware/#comments Fri, 08 Apr 2011 04:20:22 +0000 pierreodm http://theodmgroup.com/?p=17135 Continue reading →]]> The world of drinking glasses is fascinating with so many different types of glasses to choose from.  Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard so this means there is no end to the collectable nature of these – making them perfect for Promo gifts.   We already commented on quite a few GWP campaigns for an alcohol brands with custom glasses.

Some drinks have to be specially served in a specific glasses, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug.  As a drinks/ beverage brand it is important to educate your customers on what kind of glassware to use and characteristics of these.

Promotional Tumbler Glasses

Most drinking glasses that are used to drink soda, juice or water are referred to as a “Tumbler”. There are various different sizes of these glasses and every glass has a specific name and use. Here are a few examples of tumbler glasses. The Collins glass has a tall cylindrical shape  which can hold between 300 and 400ml. It is used for mixed drinks, juice and other beverages. The highball glass is larger and smaller in height then the collins glass and is used for cocktails.

The Old Fashioned glass, also known as the lowball or the rocks is a shorter tumbler glass. This type of glass is mostly used to drink whiskey or other alcoholic beverages on ice (“on the rocks”). The main characteristic of the glass is a large heavy base.Another Table-glass is the common type of glass one would usually use for drinking beverages during meals, very common glass but different shapes and molds exist.

Martini glasses are used for cocktails, characterized by a long stem with a flat base at the bottom and a cone shaped bowl. Most cocktails poured in a Martini glass are served chilled this is exactly why there is a need for a long stem to hold the glass, in order for the temperature of the cocktail not to be affected by the warmth of the drinker’s hand. All of these glasses can be customized to your liking by printing logos and brand names on the wall of the glass.

Custom Shot Glass

Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol (between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which ables unique mold creations to be mass produced using the machine blown production process. Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logos and brand names.

There are an enormous variety of beers across the world and many types of glassware to go with them. The main reasons for different glassware is to enhance the aromatic flavors, or to display the appearance of the beer. The Pilsner glass is used for many types of light (pale lager) or pilsner beer. Usually these glasses are smaller then a pint, they are tall and slender glasses which help retain the aroma , the broad top helps maintain a beer head. The beer stein glassware is an old tradition, it is very rare to be served in a beer in one of these when ordering at a Pub/bar.

The stein glass comes from Germany, it has a handle and is usually made from metal or ceramic, its main characteristic is a lid that opens and closes with the help of a levered thumb-lift. The pint glass is the most common glass in which beer will be served across the world. The glass holds a pint (473ml) of beer and is most commonly used for stout, porter and bitter beers.

There are various different shapes of pint glass but the most common are a jug, conical pint, and the nonic pint glass. The Tulip glass is used to drink Belgian, Scottish ales and aromatic beers. This type of glass has a specific shape which helps trap the aroma of the ale and allows a large beer head thanks to the bulbous body of the glass. The tulip is the best glass to enjoy the smell of the beer due to its unique shape. Make sure not to get caught drinking from the improper glass you favorite beer.

Manufacturing Wine Glasses

Another complex category for glasses is that of wine and champagne. Different types of red wines, depending on their body and aroma, need to be served in different glasses. The Bordeaux glass is shaped with a broad bowl, specifically designed for full bodied wines such as Cabernet Sauvignon and Syrah red wines. The Burgundy glass is broader and has a bigger shaped bowl in order to accumulate the aromas of more tasteful wines, this specific shape is designed to direct the taste of the wine to the front of the tongue.

White wine glasses have different shape styles to accentuate the aromas and characteristics of the wines. The most common glass for wine is a wide and shallow glass which is used to drink Chardonnay.

Champagne is served in one of two styles of glasses, the Flute or the Coupe. The Flute is very tall stem glass with a narrow bowl. The narrow bowl helps the bubbles of the wine travel a greater distance to preserve the bubbly characteristics of the champagne. The Champagne Coupe is a very shallow stemmed glass with a broad bowl. The champagne looses its carbonation much quicker in this glass then when poured in a flute. The Coupe is less used nowadays as it was made for sweeter champagnes whereas the most common champagne nowadays is very dry and is best served in a flute.

Mugs and Cups are most commonly used to drink coffee, tea or hot chocolate. Coffee can be served in a Glass mug or served into a small cup if drinking an espresso. Tea is traditionally served in a small cup with a matching saucer. There is an infinite range of sizes and shapes to choose from. Some very cool designs of mugs and cups are available on the market. With mould creation any type of shape can be made these days to have a fun original product.

All of these glasses can be produced to be custom made with your company’s logo and brand name. Great gift for corporate clients and customers or can be used as a GWP campaign for all companies. Glasses for wine, beer or soft drinks as well as mugs and shot glasses are always a great gift that clients will use. Best to offer as a set of two to six or more items. Products like this are great for promotional use as they will be reused over and over again and have a long life cycle. A coffee mug for example can be used at the office and be seen by dozens maybe hundreds of people over a week period of time.

Contact us for any requests for manufacturing and customization of any type of glassware. Our teams will be able to help you design and oversee the production of glassware products.

• Machine Blown Drinking Glasses & Sampling.
• Promotional cocktail sets
• What is the best process to manufacture Glasses?
• General Blogs on Drinks Glasses
• Asahi Frosted Glass Promotion. Thirsty.
• Manufacturing Custom Promo drinks glasses.

Don’t forget packaging to protect glasses and to greatly increase perceived value !!

Exclusively reserved for wine and spirits trade professionals and related businesses of the Asia-Pacific region (restaurants, Duty Free, etc.) and also journalists.

Show dates… Tuesday 25, Wednesday 26 and Thursday 27 May 2010