Promotional Products. ODM Group » wine journal

Luxury Promotional Packaging by Mouton Cadet at Bon Marche, Paris

charityrobertson — Mon, 26 Dec 2011 20:06:23 +0000

Christmas is renowned period of the year for promotions, especially in western countries. It is important for the brands to attract more attention than usual when it comes to key products of the season. Take Champagne, wine or spirits for example. Sales shoot up greatly during the Xmas/NYE period. So it is of capital importance for competitors in this market to successfully advertise their products if they want to grab any of the extra margins! Of course they have a wide variety of advertising agents to choose from: gifts on purchase, special packaging, POS merchandise, promotional events etc.

Promotional Packaging - Mouton Cadet fur coat

Mouton Cadet, a famous French winery, chose packaging to help increase sales this Christmas. Indeed, the luxury brand has packaged its Bordeaux Mouton Cadet blanc 2010 in a genuine fur bottle coat. You can buy these limited edition bottles at the French luxury grocery store, L’Epicerie du Bon Marche, for 20 euros.

Though this promotion was made specifically for Christmas, these fur bottle coats could easily make a great luxury gift for top clients at other moments in winter.

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Veuve Clicquot special bottle packaging for promotion

charityrobertson — Tue, 20 Dec 2011 04:33:58 +0000

The French Champagne brand, Veuve Clicquot is encouraging Duty Free Shoppers to buy their drinks this Christmas - special packaging for its bottles really makes these an excellent gift. Rather than use basic and boring carton boxes to package its bottles, it prefers these elegant cloth bags.

What makes these bags great advertising agents for the brand is that:

They stand out from the more usual packaging
They are banded with Veuve clicquot brand and colored with their bright yellow
They are useful as they can be used to keep the bottles cold

Veuve Clicquot Promotional Packaging

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Promotional Event at the Hong Kong Wine & Spirits Fair

charityrobertson — Thu, 03 Nov 2011 11:08:26 +0000

The Hong Kong Wine & Spirits Fair does not rely only on its almost 1000 exhibitors from around the world to attract visitors, buyers and attention. Indeed, it has launched some impressive promotional event campaigns to pull in furthermore more clients.

Promotional cooking event at HK wine fair

The Hong Kong Trade Development Council proposes different events organized in parallel with the fair:

a forum on Italian wine, Italy being this year’s official partner
Italian-themed seminars
sommelier-led tastings
wine-pairing cooking demonstrations

Any visitor can participate in these quality events for free.

Promotional cooking event at HK wine fair

After having myself been to the show, I testify of the efficiency of these events, notably the non stop Italian cooking demonstrations. It brought crowds of people to the hall in which was located. It made a great space for more casual conversation and encounters between buyers and suppliers around a tasty slice of pizza!

Promotional Events are a useful tool in company marketing mix for several major reasons:

they attract potential new customers directly to the product
generally more marking to customers than a discount or minor promotional gift
the best way of promoting one event is to organize adjacent ones around it making a huge “buzz”

Check out other articles on these topics:

ODM Booth @ Kenfair Mega Show 2011

innovativehk — Tue, 19 Jul 2011 20:12:08 +0000

3 months from now, ODM will be exhibiting atthe Kenfair Mega show (Part 1) at the HKCEC. The show runs from 20th – 23rd of October 2011.

Our booth number is 5F-D35 (Hall 5F – ODM will have a bright green booth)

One of Hong Kong's biggest shows not to be missed

This year over 3800 exhibitors, with over 5000 booths, will be promoting their Gifts & Premiums. This makes the Mega Show one of the biggest shows in Hong Kong.

The year’s offerings can be divided into the following categories.

Gifts and premiums
Houseware and home decor
Toys and games
Asia and international focus
Christmas festive and seasonal

One of 2 shows that ODM participates in every year, (the other being the gift and premium show), this makes a great opportunity to meet some of the ODM team in person.

Feel free to come by our booth. We hope to see you there.

Previous blogs on Promotional Products Trade Shows..

Adding Value through Packaging – Champagne GWPs

promoproducthk — Wed, 18 May 2011 02:01:04 +0000

Packaging has always been an important part of Point of Sales displays; that is where your customers get their first impression of your products or brand. Here are some ideas from Hong Kong Airport Duty Free…

Wine and champagne brands spend quite a lot of money on packaging to stand out from rows of pretty generic bottles. Incorporating utility into your packaging can increase perceived value of the purchase. Brand Differentiation.

Wine Tote/Cooler Bag (Moet & Chandon)

Moet & Chandon's GWP

Moet & Chandon has once again proved why it is the world’s most beloved champagne, packing its bottle into a cooler bag/tote. This enables the brand to stand out from its competitors, effectively gaining shelf space. Making a nice GWP, Moet & Chandon ensures its customers enjoy champagne at its best, even on the go – made with combination of neoprene & plastic, allowing the champagne to stay cool with its insulating properties.

Adopting the brand’s signature colours, the cooler bag further appeals to customers visually, and could very well trigger an impulse purchase (especially at duty-free stores) when they are spoilt for choice.

Ice Bucket (Piper Champagne)

Yet another chiller, ice buckets always go hand in hand with wine and champagnes during parties. It not only act as a medium to keep the champagne cool but also provide space for bottles storage.

Notice: Piper has cleverly cushioned its champagne bottle with foam surrounding it.

Piper Champagne GWP

With its chic design and hot (pink) colour, Piper succeeded in standing out from dull, mundane colours that traditional wines/champagnes possess – which is supposed to stay classy. This makes Piper a strong contender besides Moet & Chandon in competing for shelf space.

Also Check Out: Champagne Packaging Promotions – Mini Fridge

With countless brands out there squeezing their creative juices to come up with quirky packaging and gifts with purchases to grab attention, your brand should be no exception as well. Why not get the best of both worlds?

Cooler Bag + Ice Bucket

With double -walled insulation, this item slows down ice from melting and is large enough to accommodate a bottle of wine/champagne. With a convenient handle and stainless steel tongs tucked between its silicon lid, you can bring around your wine at ease, keeping it cool without fearing your ice will melt!

Pieroth HK promo gift through Groupon HK

innovativehk — Sat, 30 Apr 2011 00:58:58 +0000

Pieroth shows a great example of how promotional products can be used in internet promotions

Even on internet purchases, promotional products still play an important role. Though internet e-commerce site Groupon, German wine brand Pieroth is offering a promotional gift with purchase consisting of 2 wine glasses and a bottle opener on a bundle deal of any 3 types of Pieroth wine and wine tasting session.

We feel it to be a compelling case study for successful use of promotional products to market over the internet.

Mechanism. Spend HK$199 (US$ 26 approx) Get 3 bottles of wine (mixed) 2 wine glasses & a bottle opener. The wine glasses and bottle opener give individuals who are new to the wine market convenience in terms of ability open bottles and pour a proper glass of wine. Shows that Pieroth is a premium wine label with enjoyment to be attained not just in taste, but also in ceremony.

The bottle opener in particular caught our eye. Shaped like a wine bottle, the top disassembles into a crank operated bottle opener/lever. The design of the item is much like a bottle of Pieroth wine, with the label featuring the Pieroth logo. This help is long term advertising as users are reminded of Pieroth when utilizing the opener.

Wine glasses and wine bottle have a high perceived value making it a great promotional product to offer consumers overall. However, we feel that this promotion could be better enhanced through offering the butterfly wine opener over the generic wine opener and the wine album for wine label collection.

For more wine themed promotions, check out Previous Pieroth Promotion and related blogs below….

Give out Wine Gifts!

pierreodm — Fri, 29 Apr 2011 11:52:47 +0000

There are so many wine accessories out in the wine market it is hard to choose just one to offer. Here is the perfect solution: offer a set of wine accessories! We spotted this fun wine accessory set at the trade show in HK, it comes with three products that are perfect to hand out as a GWP campaign for a wine company. Each set comes with a wine pourer, a wine bottle opener and a vacuum stopper.

Three Piece Wine Accessory Set

The opener is designed as a miniature wine bottle in the colors of wine bottles. This product is easily customizable by putting the wine label of your company on the front of the bottle opener. The opener will have the appearance of a miniature bottle of wine. The wine accessory set will be a great gift to be associated with the purchase of a case of wine. It can also be given away as promotional item in order to raise brand awareness.

A detailed label printed on the bottle opener will be a constant reminder of your company’s wine. By giving out this wine accessory set you are increasing the visibility of your wine brand, the bottle opener and other accessories will be used extensively by wine drinkers. Due to repeated use and subconsciously reading the brand name on the products this could make the customer purchase more of your company’s wine.

Make sure to include the wine accessory set, in your company’s list of promotional products or as the product for the next GWP campaign. This product could be great for any kind of company to offer as a corporate gift. The choice of accessories in the wine set can be modified to your company’s request, this model in the picture is just an example out of many options available.

Contact ODMasia for assistance in designing and manufacturing wine accessory sets.

Vinvautz Promo – Wine Bottle Tote

promoproducthk — Sun, 17 Apr 2011 08:48:32 +0000

Vinvautzs Wine Tote for every Wine Cellar

Vinvautz Hong Kong lives up to its reputation for quality wine storage with the introduction of a portable wine bottle tote for every purchase of any of its wine cellars – customers can now keep their bottles at regulated temperature on way to restaurant or friends houses.

The wine bottle tote makes a very nice gift with purchase; it embodies the brand’s signature colours, with the design making it aesthetically appealing. The wine tote also feature a convenient handle where consumers could easily carry their wine bottle around without any hindrance. The handle works hand in hand with its prominently placed logo, ensuring enhanced exposure whenever the recipients carry it around.

The wine bottle tote also works true to its purpose, as it is made of Neoprene, for its insulating properties. This allows the wine to keep its cool temperature while they are brought out for a perfect enjoyment.With this GWP, Vinvautz is portraying itself to be passionate about its commitment to strive for perfect wine storage for a true celebration at any place, at any time. (This promo spotted at Fortress)

GWPs like this could really help differentiate your brand among all the other competing brands. Providing a promotional product which transcends true value to your customers allow them to further trust your brand and your products.

For other wine related promotional products: