ODM Promotional Products

Therefore, marketing Promotional Products has become a core pillar in ODM’s business. But what does this implicate? How do we go about marketing Promotional Products?

ODM  uses a complete marketing mix based on these following tools:

• E-marketing : websites & blogs
• Social media marketing
• Trade shows
• Partnerships
• Design

E-marketing

The first element in our marketing strategy is undoubtedly the internet. Indeed, e-marketing is the most efficient way of marketing to a wide range and number of customers, abroad or just close by, and this using a wide variety of methods including email, audio, video, blog, and social media.

Green Promo Products - ODM Green

ODM has developed over 30 different promotional products websites, some with over 5000 products listed on their databases.

Many are focused on particular promo product categories whereas others are broader and cover Promotional Gifts Marketing strategies in general.  We create valuable in-links and out-links to customers and partner websites .

Promotional Products by Promogiftblog

We animate our websites via our blog posts. ODM has been writing daily promotional products blog posts here on the ODM Group website for years.  Whether its through posts written by our employees, Promotional Product fans, our partners or the interesting comments they attract, you can learn all you need to know about the Promotional Product market in an interactive and dynamic way.

Don’t hesitate to keep up to date on what is going on thanks to our blogs and websites.

A recent addition to our Blogging has been the inclusion of 3 more blogs.   All are unique, fun & valuable.

• Promo Gift Blog – this blog is our social media service to customers and friends in the industry.   We drive traffic to other companies websites.
• Anniversary Promos – this blog will showcase the best Company Anniversary Promotional Products campaigns.   In its infancy but stay tuned.
• Intern-Asia – follow the exploits of interns we have employed in China.  See how they adapt to life in HK or China.   Enjoy their view of Asia through their younger and perhaps more innocent eyes.

Social Media Marketing

ODM is equally a big user of social media marketing. There are some that think “social media marketing” is just the latest buzz phrase in marketing, but the truth is it is a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers. Main utensils of this marketing mix are Facebook, Twitter, Linkedin or Foursquare.

ODM Group on facebook

Duel Earphones promotional gifts

Promotional items like this can create demand for a companies products due to the originality of the free gift – sharing music with these headphones gives an image of a high end product that would be ideal for any companies that have a target audience of teenagers/young adults.

For related blogs see:

• Free Gifts with purchase Ingrid Millet
• Lucozade- Free sweat band with purchase

Clarins gift set incentive

The screen shot shows the shear size and value of the gift with purchase Clarins are offering until the 7th of July. This really is a rare chance to get such a substantial reward for being a Clarins customer. The gift set has a full range of top of the market ladies cosmetics. This promotion would be ideal as a present for a friend or just to top up your current cosmetic supplies for the summer season. Enjoy the celebrations and feel great with this truly fantastic gift.

We often write about various types of interesting cosmetics promotions as there is a huge new range out for the summer season. Check out the following links for more great blogs and cosmetics.

• Cosmetics promotions
• Cosmetic products
• Clinique Bag promotions
• Lab Series mens cosmetics
• Ralph Lauren cosmetic promotions

A Promotional Watch

Recently, I had the opportunity to head down to our watch factory in Southern China to conduct a factory audit with some clients. From inspecting each stage of manufacture you can gain valuable insight into the possibilities of product development and all the assembly process and the industry.

Let us take you through a step by step  process and things to look out for:

1. Inner Components of Analog Quartz Watch
2. Manufacturing the Case
3. Assembly & Packaging
4. Quality Control

Inner Components of Analog Quartz Watch

The inner components are the “brain” of the watch, controlling all of its function. The accuracy of analog watches is determined by how each precise each individual component is when manufactured and fitted together. These include:

Movement
The movement is the most vital aspect – the internal mechanism of the watch, made of many moving parts which run the clock.

The Different Parts of a Movement

In this Promotional watch factory 3 types of movement are used depending on the range of the watch:

• Swiss movement – most expensive of the lot, where the cheapest can usually last a minimum of 8 years
• Japanese movement – standardized movement which is used for most watches, considered good with a lifespan of about 3 years or more. Usually this movement is shipped from either Singapore or Japan itself.
• Chinese movement – the cheapest amongst all 3, used only for low budget watches – estimated to be around 1 year of lifespan.

Batteries
The lifespan of watch batteries (typically alkaline) differs based on your specified requests and budget. Our factory is using batteries mainly from HK(18 months), Indonesia (1 year) and Japan (2-3 years) for its mass productions.

Our factory generally boycotts Chinese batteries due to their low quality nature. However, some factories are still using them, to cut costs so do take note.
Often, these batteries are made to be easily replaceable due to its relatively short lifespan.

Dial
The dial is what makes your watch highly marketable with your brand logo/artwork printed fashionably along with the hours of the day.

Rubber Gasket
A rubber gasket is a part which keeps the watch water resistant. The factory will install one each on the front and back of the watch. When unscrewing the back cover to replace your battery, beware that this part is very vulnerable to falling off. If not put back in place properly, your watch may lose its resistance.

A whole pack of Rubber Gaskets

Manufacturing the case

It is essential to ensure quality in the manufacture in the case as it encloses and protects the movement and dial of a watch. To begin, untreated metal alloys retrieved from another factory are used to form the shape of the casing thereafter receiving treatment to look as good as new .

Moulds for Different Kinds of Casing

1. Attaching the different metal components together so that they are treated as a whole.

2. Scraping – The case will go through a huge machinery where it files and scraps off any unwanted material or flaw off the surface to create a smoother touch. Lubricants are used to accelerate this process.

A Factory Worker tending the Scraping Machine

3. Polishing & Shine – The case will then receive its shine after polishing treatment. This gives it a renewed look and is very important as some may not be cleaned properly and stains can still be seen. So it is essential that all parts that go through this process are cleaned thoroughly.

4. Drilling in holes for the assemble team to rivet smaller parts to the watch like the watch crown.

5. Now that the cases are all done and ready to go, the workers will then send them for colouring – through either plating or paint.

6. Glass placement to complete the whole shell.

7. For special requests on water resistant watches, a leakage test is conducted through this machinery right here – the test pressure will then be indicated as an equivalent water depth in metres usually.

Leakage Test Machinery

Assembly and Packaging

After all these have been completed, the case will be sent to the assembly team. The assembly team is responsible for putting together the inner components of the watch mentioned earlier, along with its strap and back cover.

Working with full concentration...

Usually, the assembly team has to be very experienced as fitting these tiny, fragile parts together can be very tricky. Not done the right way, it will render the whole watch useless. Therefore, members in the assembly team are chosen carefully, possessing nimble fingers as assembling a watch requires much dexterity…

Anatomy of the strap
The strap is easily customizable to any designs you want. Material of the strap includes:

• Leather
• Metal Bracelet
• Synthetic Rubber
• Plastic
• Cloth/Fabric
• Nylon

Besides the dial, the strap is often where you can work on your promotional efforts and designs, with the buckle on the strap usually showcasing your brand logo.

Watches for Kids on their way to be worked on. Notice the artwork on the strap

Once the back casing is secured to the timepiece, the whole process is completed by placing another layer of protection on both the front and the back.

The completion of the watch brings us to reviewing packaging options. We will be writing another specific post on this, so stay tuned!

Quality Control

Usually most factories conduct Quality Control inspections for at least 3 times – the minute parts of a watch are delicate so most watch factories will designate a whole department for QC to ensure quality.   ODM take random samples during the production for testing both for functioning and for lab tests such as Rohs & CE.

QCs are done when:

• The case is completed and a first round of QC is done to ensure they live up to expectations.
• The watch is assembled – the watch is tested to see if it is able to tell the time accurately.
• After packaging – random checks are made to make sure one final time that everything is good and ready to deliver.
  

  Girls checking meticulously for defects

This is a fantastic promotion for someone with an interest into the worlds nature and wildlife that wants to immerse themselves into the elements.

National Geographic Promotions

The National Geographic magazine will take you on a unique adventure all over the world. Showing and describing in depth the worlds wide diversity of nature and wildlife.   The entire subscription package offers ‘12 months of unforgettable adventure, excitement, and discovery from every corner of the globe.’

The National Geographic team are constantly travelling all over the world filming and researching into new species of plants/animals and how to save endangered species.

Live an endless adventure and gain a unique perspective on the world via professional filming, photography and writing.

National Geographic Fleece

This screen shot shows the high quality fleece that National Geographic are offering as one of their gifts with purchase of the subscription.

Roam the world and stay warm and dry despite the elements with this flawless National Geographic branded fleece.

Custom fleece jackets are a very high end promotional gift and will be sure to increase the uptake on this subscription drive.

The entire subscription package includes the following.

• Every member will receive:
• 12 monthly issues of National Geographic magazine
• A membership to the National Geographic Society
• A unique perspective on the history, discoveries and events that shape our world
• Award winning photography & writing
• Up to four additional full coloured wall maps a year
• National Geographic magazine sent direct to their door with FREE postage & packaging.
• The opportunity to purchase National Geographic books & other products at member discounts
• 100% guarantee of satisfaction

National Geographic world maps

This screen shot shows the National Geographic world maps that are another promotional incentive for the 12 month subscription. Ideal for the customer that likes to view and contemplate the world around them that they are reading and learning about in the monthly magazine.

For more great blogs and information please check out the following links.

• World travel – Promotional passport holders
• Filming and photography equipment
• Photography promotions
• Globe / map products
• Magazine racks
• Incentive products

Magshop have a vast range of different magazine subscriptions to choose from – ranging from gardening to motoring.

Magshop promotional incentive

The image illustrates the fine quality and design of the travel bags that are being offered as  promotional incentives from Magshop.

This travel set is ideal for customers that like to travel around the world in style. Keep all of your possessions safe and secure with the Magshop travel set.

Magshop cosmetic promotion

This is another one of the luxurious gift with purchase campaigns being offered by Magshop. Subscribe via direct debit and receive this high quality skincare set. Ideal for the lady that likes to keep up to date and read about cosmetics as she can try them out herself.

Immerse yourself into the world of fashion and cosmetics and enjoy all of the latest products with Magshop.

Magshop caters for a huge variety of different readers and this next promotion is aimed at the outdoor enthusiast. A very appealing promotion for someone who enjoys the great outdoors and the Australian outback.

Magshop Outdoors promotion

When subscribing to Australian Geographic outdoor for two years, customers can enjoy a breathtaking twenty five years of Australian Geographic photography, presented in a high quality book that will last for years. A fantastic promotion for someone who likes to lose themselves in simply stunning photography of landscapes and wildlife in Australia.

For more interesting blogs and products please browse the following links

• Blogs on cosmetics
• Cosmetic products
• Blogs on photography 
• High quality photography equipment
• Promotional incentives 
• Modern magazine racks

DKNY fashionable towel promotion

The screen shot portrays the style and elegance of this promotion. The towel features a modern contrast of black, white and grey with the well known DKNY logo. Pick up this great promotion today at Boots when you purchase one or more of DKNYs new summer scents. We’ve written about towel promotions and fragrance purchase incentives in the past, a recurring promo theme.

They really are a hot spot for summer marketing. The summer and its fashion is accosted with vanity, and having a spectacular fresh summer fragrance promotes this element.

The summer season is a honey pot for fashionable promotions from cosmetics companies. Throughout this time of the year they will offer many different purchase incentives and gifts with purchases of their products. For more information and other great blogs / promotions please browse the following links.

• Summer Scent Incentives
• Fragrance promotions
• Cosmetic promotions
• Cosmetic products
• High quality beach towels

HP computer with complementary Xbox 360

From looking at the screen shot you can see that this modern new HP laptop has the same corporate colours as the Xbox 360, suggesting that the laptop would be great for corporate/business use, which in fact is correct. HP supply many businesses all around the world with electronic solutions. Having a powerful and stylish machine with a complementary gaming companion means you can effectively keep work and play separate, while still looking professional.

There are a great many accessories that can be purchased or gifted along with a laptop – most far less expensive than an Xbox..  Having a good mouse, headphones and USB additions are essential. Check the link for premium desktop accessories.

Pick up this great promotion today and enjoy the benefits of a free Xbox 360 and a powerful and modern laptop that would cater for all your desktop and business needs.

See the following links for other great promotions and blogs.

• Premium electronic products
• Desktop accessories 
• Mouse pads
• Blogs on electronics
• Online gaming blogs
• Premium sound accessories

Bose travel case and power pack

First eye-catching promotion from Bose is a Acoustic Wave travel case and power pack, free with the purchase of Bose’s Acoustic Wave systems. This is a promo gift for customers who enjoy taking their music with them on the go. Perfect for a day out with the family or a long road trip. Keep your Bose Acoustic Wave safe in the travel case & enjoy long lasting battery life from power pack.

The screen shots show the fine quality and style of these unique promotions from Bose. Pick up a Bose Wave system today and enjoy this great promotion which will be alive until 31/08/11. So go ahead and ‘Colour your summer with sound’

Bose are right at the premium end of the market, and their gift with purchase campaigns offer incentives of the same quality. Bose have a fantastic reputation for selling high quality, stylish and robust products that last and look great for years.

Bose promotional GPS system

Second screen shot portrays the fantastic Free GPS satellite navigation system offered as a gift with purchase from Bose when buying one of the Wave sound systems. This is a great promotion for the customer that appreciates the finer musical qualities and is in need of a new navigational system.

For more great blogs and promotions please browse the following links.

• Bose main website
• High quality electronics
• Promotional products
• Electronics promotions

Clinique Luxurious Leather Bag

Right now Clinique in the UK are offering a luxurious leather makeup bag, targeting ladies who enjoy using high quality cosmetics and want to carry them around all day in style.

With this fashionable make up bag you can touch up your makeup on the go and look great all day.

This kind of promotion is really handy in the summer due to all of the public events where being able to carry your cosmetics around with you is an essential. For the a fashionable lady who may either get blemishes from the sun or easily sunburnt. Wimbledon and the recent Glastonbury festival are key examples of a prime location to be able to apply cosmetics on the go.

The image elaborates the quality and style of this robust leather bag that will keep your cosmetics organised, fashionable and safe for years to come. Pick up this great promotion today when you spend £40 or more on Clinique cosmetics.

Browse the following links for more great promotions and blogs.

• Lab Series promotions
• Lable.m promotions
• Summer Scents 
• Cosmetics promotions
• High quality cosmetics
• Promotional bags
• Clinique spacial offers