7-Eleven Singapore recently launched a new collectible purchase with purchase promotion.

With every purchase, one simply tops up an additional SGD$2 (US$1.50) to get one of these cuddly “Zhu Zhu Pets” licensed promotional figurines. There are 18 designs in total to be collected.

Zhu Zhu Pets are famous innovative hamster plushes that are widely available in many toy retailers such as TOYS ’R’ US, eToys and Walmart. Each promotional plush toy has its own initials and name, thus, reminding consumers of their favorite design – a great branding strategy for the huge range of characters.

To learn what a purchase with Purchase Promotion is and what are the benefits of such a campaign mechanic check out this blog which explains in detail how you can use this. to maximise your budget.