We discovered a promotion at the entrance of Hong Kong’s 7 eleven shops – a collection of different mini plush Paddington Artist Bears Each time you spend over HKD$20 you get a stamp on your Paddington Bear card (see below).  You can get a free Paddington bear with 14 stamps (GWP) or spend HK$15 for a bear if you have just 7 stamps (PWP).

The collection is made up of 6 plush artist bears from New York, Amsterdam, Barcelona, Rome, London and Paris released on the 11th August, and another 3 bears from Tokyo, Hong Kong and Shanghai on the 15th September. The promotion lasts until October 19th 2010.

This complex promotional system is a win-win for all parties:

  • Your clients will be tempted to buy additional objects of your brand, and your brand visibility becomes very high. Indeed, 7 eleven shops are located all over Hong Kong, and are open 24/7
  • Your promotion encourages 7 eleven customers to buy more or to become loyal, therefore the shop will be more than happy to accept your offer
  • Your customers enjoy a special offer they cannot find elsewhere

If you think of adopting a similar promotional system, we can help you find the right promotional gift with purchase and objects to purchase to go along with it, through our sourcing office and invention incubator.

This promotion accompanied by Paddington Bear boxes of chocolate, pens and other branded items that you can purchase together.