Coca-cola UK is currently launching their latest redemption campaign – Buzzing along with Rumble Bug. An on-pack advertising encourages buyers to visit their website and register to win. Customers are able to view upcoming activities and events through their website.
Samsung Galaxy Tablet, headphones, hmv gift vouchers, desktop wallpapers are up for grabs. Coca-cola branded items – sling bags and wristbands are also available for customers to exchange their points with. As prizes are given out on a daily basis, customers will then be more active in participating on a daily basis instead of just once.
ODM thinks Coca-Cola could further boost their campaign by manufacturing the rumble bug characters into small collectible plush as a giveaway to customers to promote this campaign. With an on-pack-gift, customers will hence be more aware about this campaign.
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