Promotions for Beer
Guinness are currently running an in-pack promotion in Hong Kong stores. Buy a box set with 4 cans of beer and get a free plastic container.
The sets are placed at the very end of the aisle due to the box size. The instant gift means that impulse purchase is a strong driver of sales.
Suggestion: The gift does not tie up well with the product being sold. To do this, the beer box could include a traditional Irish food recipe using Guinness. Would reinforce the branding, utility of gift & be educational at same time.
GWP for beer promotions
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