Hidden Message T-Shirts: Great for Anti-Campaigns and Promotions

Hidden message t-shirts are a fun way to get your message across, and if you can make your message fun enough, people will wear them over and over. EXIT, a German group opposing right-wing extremism, distributed t-shirts with a secret message to 250 people at a neo-Nazi rock concert. The message was revealed upon washing.

The ODM team does not usually comment on Neo-Nazis, but given the target audience, we were impressed by the Communication Mechanism used.

Before Wash:  Slogan on the shirts first read “hardcore rebels” along with a skull and nationalist flags.

 

After Wash: “If your t-shirt can do it, you can do it too – we’ll help you get away from right-wing extremism,” reads the slogan on the shirts after their first washing.

 

What Makes this Promotional Idea One of a Kind?

Shirts are a great promotional product for just about any business, charity or organization. They’re durable, and they show off your logo in all sorts of situations. However, if you really want to get people talking, try a hidden message t-shirt.

We were very impressed by the degree of creativity seen here – this category of T-shirts opens up a whole new dimension of marketing for anti-campaigns. The unexpected transition plants the message deeper in the recipients’ minds, allowing it to be memorable. That is probably the main aim of such promotion.

Hidden message t-shirts are a great way to make people stop and think. They can be informative or just for fun. People want to look closer at them and figure out what they’re all about. There’s just something that intrigues us when we see something like this.

 

Our Suggestion

Whilst EXIT is very serious about the message they put across, this T-shirt can also be used for a prank promotion to get your brand noticed!

Well, start getting creative and put on your thinking caps, everyone. Share with us your quirky ideas on how you like to hide your subliminal messages on promotional products – we can brainstorm and work this out together.

Other options are heat sensitive or UV sensitive inks for your promos.

 

How Can ODM Help?

Branded merchandise is an extremely powerful marketing tool and when done correctly, can make your brand stand out. With the right products, you can drive engagement with your brand, create a loyal following and increase sales. So here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of your customers’ minds.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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2022-02-10T15:51:16+08:00

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