Royal Canin, a dog and cat food producer has released an interesting promotion giving customers a free cushion bed when buying a 12kg bag of dog food.
This kind of product is perfect in the pet food industry as it makes the consumer feel they are getting a special ‘present’ from the company for buying a bag of food.
In addition this cushion allows the companies branding to be associated with the pet’s comfort and well being, rather than a standardized product in a market with little product differentiation.
These kind of promotional products do not cost your company the world, but are an easy way for reconnecting with customers in a price conscious industry. Why not check out some of our other related blogs on the petfood industry: