Customers love instant gratification. That is why instant win promos are one of the most fun and exciting marketing for any brand! People loved to get the feeling of both entertained and challenged. Instant win promotion is an effective marketing tool to increase brand awareness and recognition. The coming of entries is equal to the number of your potential loyal customers which will inevitably have a great impact on your sales. So, check out how Ocean Spray UK conducted their instant win promos – Ocean Spray marketing!
Ocean Spray Promo Poster
Grand Instant Win Promos by Ocean Spray
Ocean Spray UK, a cranberry manufacturer company in the UK is offering an instant win promotion. By purchasing its 1 liter and 4 x 1-liter carton packs, 42,500 lucky winners could get amazing branded promotional item prizes. Every promotional pack comes with a unique code for customers to claim a prize. Prizes available have already been randomly allocated to each unique code.
To claim your prize, simply enter the code onto Ocean Spray’s Facebook Page! Aside from the 42,500 winners that will win Reebok’s exercise equipment, ranging from EasyTone Shoes to Trampettes, there will be another 3 million winners with a valid code to win a 50p-off coupon for Ocean Spray products! This is such a huge contest event, right? Who would not want to join? Aside from the benefits, they’ll get upon purchasing cranberry products, a chance to win amazing prizes is so possible! So, customers have no other option but to join.
What we can learn from Ocean Spray Marketing?
Ocean Spray nailed this instant win promotion. With the abundant prizes to get plus its partnership with Reebok. Now, what do we like about this promotion and what can we learn as business owners?
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Their love and generosity to their loyal customers
The two most important parts of a business are people and trust. When you love the people supporting and buying your brand, they will give more. Ocean Spray goes beyond in this instant win promotion. A 3 million and 42, 500 winners? These crazy numbers will return the experience they received from Ocean Spray. Thus, in running a contest for your customers, never be afraid to exceed their expectations. After all, they are the ones who enabled you to reach the success you have right now.
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Ocean Spray’s Poster Design
Is it exaggerated? No. But is it enticing? Yes! The poster design is simple yet eye-catching. How they were able to do that? With the mix of highlighting the prizes and the branding colors they have. Ocean Spray also didn’t elevate their products that much, giving us the message that joining in the contest will not be that complicated.
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The simplicity of the mechanics
How can you win? Just press “like” and “enter” – voila! With these easy steps, participants can now win wonderful and big prizes.
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Partnership with Reebok
We also like the link-up between Ocean Spray and Reebok. Ocean Spray’s main product is its cranberry juice, which provides healthy antioxidants for the body while Reebok’s products promote living a healthy lifestyle. This promotion also allows every customer who is eligible for the promotion to win something.
Our Takeaways
From the instant win promos – Ocean Spray’s marketing, we can learn that running a contest doesn’t have to be that complex. What we really need to take in mind is the value our participants can get from this. Of course, we must be clear with the objectives we want to assure the results. Ocean Spray’s aim for brand awareness online and offline is attainable with this type of marketing. It is also important for marketing managers to ensure that promotional items are relevant to their products to enhance brand effectiveness. So, what are you waiting for?
How can ODM help?
Keen on creating your very own instant win promotion? How about SWAG items or wearable giveaway prizes? Feel free to enquire @ ODM for more information on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow consumers and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
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Frequently Asked Questions (FAQs)
How long to conduct an Instant Win Promo?
Set a time frame on how long you want to run the contest. The ideal is at least 30 days, a maximum of 90 days. It shouldn't be that short to really boost brand awareness but not that long to lose the momentum and excitement of the participants.
When is the most perfect time to have an Instant Win Promo?
The perfect time to have instant win promos: company's anniversaries, featuring a new product, holidays like Christmas, Valentines, and the likes.
In the midst of the pandemic, how to effectively conduct an Instant Win Promo?
Make sure to start with a plan and objectives. What is your purpose in conducting this type of content online? As a business owner, you also need to assure that the mechanics will not be that complex to invite more participants to join. And most importantly, your winning prize could be something everyone wants to have. How about SWAG items or wearable giveaway prizes?
