Rather than give out Promotional Gifts to customers to promote ones brand, certain companies prefer to use Promotional Merchandise at the Point of Sales.

POS Coin Tray - Red Bull Promo Merchandising

POS Coin Tray – Red Bull Promo Merchandising

Red Bull’s Energy shot draw card/coin tray is the perfect example of this Marketing strategy. Red Bull distributes them for free in their partner retail shops. They serve two main purposes:

  • draw card : making the Red bull Eshots higly accessible and visible to potential clients when at the cashier desk.
  • coin tray : useful to retail shop manager therefore enhancing the chances of it being a popularly employed advertising agent.
POS Coin Tray - Red Bull Promo Merchandising

POS Coin Tray – Red Bull Promo Merchandising

ODM considers this Promo Merchandising has many advantages over your regular Promotional Gift:

  • these small footprint displays are easily adaptable to the space made available by retailers for draw cards and other such items.
  • boosts brand presence at the front counter, by taking advantage of space not currently displaying stock .
  • rather than reaching only a minor part of potential customers with gifts, reach all customers of retail shops.

Results speak for themselves.  Stores with the new display recorded a sales increase of Energy Shot units of over double over the previous period.

Here at ODM we love how effective promo merchandizing can be and think it is a fantastic opportunity for companies to develop their brand exposure to a huge amount of customers. If you are interested in the items like these then get in touch today and we would be happy to help design begin creating your perfect promotional product.