The Russians certainly know how to get their local brands to stand out. Duty free stores in Moscow are attracting Cognac shoppers with a local small Russian brand called Meukow.
They managed to capture customers attention thanks to two great advertising methods:
- Bright red and Gold bling bling packaging that contrasted greatly with the other brand’s more sober designs (cf : Chivas)
- Attractive promotional gifts : two free branded Cognac glasses and a bottle stand
- Elaborate bottle decoration : glass bottles with golden relief tigers
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