No matter what your brand sells, offering a gift with purchase (GWP) promotion is always a good idea. After all, who does not like getting free gifts! With strong competitors in every industry, offering an additional gift with the purchase of your product is definitely going to make your brand stand out from your competitors! Check out these 10 best gifts with purchase ideas that you can use for your next marketing campaign!
Best gift with purchase ideas
Gift with purchase idea 1: Custom Design Socks
Custom design socks are more than just useful and practical. They express your style and personality and are simply a must-have for everyone who values comfort and quality. Socks keep your feet cozy and happy, and you can wear them every day with any outfit.
Custom socks are a suitable gift with purchase ideas for fashion, sports, sleepwear brands.
Customised socks with catchy slogans or your company name are a brilliant marketing strategy. They are not only cozy and comfortable, but also effective and affordable. Imagine your customers walking around in these eye-catching socks, spreading the word about your brand and attracting new customers. That’s why these custom design socks from Jagermeister are such a smart gift with a purchase idea. Different from the typical gift with purchase ideas for drink brands, Jagermeiseter’s socks showcase the brand’s personality and creativity, while also rewarding loyal customers with a useful and fun product.
Gift with purchase idea 2: Kids Merchandise
These GWP ideas from Ovaltine are sure to catch the attention of children and parents alike. They feature bright colors and adorable designs that appeal to the young and young at heart. These novelty promotional products are not only fun, but also meaningful. They encourage parents and children to bond over healthy and delicious drinks, and to enjoy some quality time together. These custom design socks from Ovaltine are more than just gifts with purchase. They are expressions of love and care from a brand that values family and wellness.
A lunch box is a gift of purchase that can be used everyday, exposing the brand to potential customers in schools and homes.
For every purchase of 840 grams of Ovaltine All-in-One, you can get a set of red popsicle moulds that let you create your own frozen treats at home. They are easy to use and fun for the whole family. Moreover, customers can get this premium lunch box for free whenever they buy two packs of 495 grams of Ovaltine All-in-One. This promotional lunch box comes in red color. Its cover has a school-themed design and is branded with the company logo.
Gift with purchase idea 3: Water Bottle
Heineken is a beer brand that stands out from the crowd with its excellent brews and irresistible promotions. Its exclusive EURO GWP water bottle is one of our favorites. This promotion for sports fans is a great way to celebrate the passion and excitement of football with Heineken, the official partner of UEFA Euro 2020.
These handy water bottles made a memorable gift of purchase idea for spectators at major sports events.
For 2021’s promotional campaign, customers and fans can get their hands on this GWP water bottle by purchasing Heineken 12×330 mL or Heineken 0.0 12×330 mL.
Gift with purchase idea 4: Everyday Backpack
Travel backpacks are high-value gift with purchase ideas for wine brands at airports, targeting frequent travelers.
Str8 knows how to attract customers with its amazing gift with purchase idea. When you buy any of Str8’s Original and Freak or Red Hot Perfume, you can get a custom travel backpack for free. This backpack is not just any ordinary backpack. It is designed to suit your style and personality, with different colors and patterns to choose from. It is also spacious and durable, perfect for carrying your essentials wherever you go. Whether you are a frequent traveler or a casual adventurer, this backpack is your ideal companion. This promotion works because it offers customers a valuable and practical item that they will use and love.
Gift with purchase idea 5: Branded Travel Bag
Gift with Purchase Merchandising
This tactic is a smart move by Calvin Klein which will make their customers talk and because a free bag is being given to the customers. A strong connection with the brand together with a likeness towards what the brand has to offer gets ingrained into the hearts of customers.
Gift with purchase idea 6: Hat
A bucket hat is a very unique free gift with a purchase idea. For this exact reason, they make the perfect gift with purchase promotion for brands to shine above their competitors. Hats are highly customisable, with countless colours, designs, and branding that you can use. This hat was given away as a free gift with the purchase of Lemon & Paeroa’s (L&P).
Hats as gift of purchase ideas put your brand in a prominent place – on top of your customers’ heads!
The hat has the branding of Lemon & Paeroa’s (L&P) printed with a 3D effect. The orange color of the branding creates a stark contrast with the black color of the hat. When your customers wear this hat outdoors, many other people view your brand name. This increases your brand recognition and awareness. A hat is also an extremely useful gift with purchase, as it keeps the wearer shielded from the sun. Your customers will definitely appreciate this!
Gift with purchase idea 7: Cosmetic Pouch
Cosmetic pouches are a wonderful promotional product for brands that cater to women. They are practical, stylish, and versatile. One of the best examples of this is the Sunsilk shampoo brand, which has recently launched its special edition promotional packs in collaboration with the popular LINE Friends characters BT21.
For those who do not know, BT21 characters are inspired by the famed K-pop boy group BTS. And with the growing prominence of the group, their fans worldwide are raving for their branded merchandise.
As a gift of purchase idea, cosmetic pouches are a sure favorite as it can be used to hold other items.
Apart from their functionality, these promotional pouches are also well-designed, making them more alluring to customers. There are 4 different designs that they can choose from or take all as they serve as great collectible gifts too. Consequently, this branded cosmetic pouch is surely a hit to the market!
Gift with purchase idea 8: Promotional Lunch Boxes
Promotional lunch boxes are a great way to delight your young customers and make them love your brand. That’s what Marigold x We Bare Bears did with their licensed merchandise, which became a huge hit in Singapore supermarkets. These lunch boxes feature the adorable characters from the popular animated series We Bare Bears, who are always ready for some fun and adventure.
Colorful lunch boxes are an easy win as a gift with a purchase idea.
These lunch boxes are very eye-catching as they come in cute bear designs. They come in 4 different designs, making them good collectibles. In addition, they are limited-edition, thus giving an urge to shoppers to avail themselves of the items. Not just aesthetically pleasing, they also promote healthy eating habits among children.
Gift with purchase idea 9: Custom Cereal Bowls
Marketing to kids can be a tricky task. You need to offer promotional products that are fun, attractive, and useful. That’s why these custom cereal bowls by Marigold are a brilliant idea for F&B brands.
Cereal bowls as an eye-catching gift with purchase ideas for young customers.
One look at these 5 lovable custom cereal bowls will make anyone want to collect them all! The adorable animal designs of these bowls can instantly capture customers’ attention, including us. The bowls’ customised designs not just pique the interest of young customers, but capture even those people who are kids at heart.
Gift with purchase idea 10: Felt Sleeve Organizer
Since mothers are always in-charge of buying groceries, why not offer the gift with purchase ideas that they can use most of the time. This felt sleeve organizer by Nestle is a great example to consider.
Felt sleeve organizers are cozy and super useful gifts with purchase ideas for mothers.
Nestle has come up with a creative and exciting gift-with-purchase idea for its customers. Instead of putting the gift item in the same package as the main product, Nestle has made it a contest-based offer that customers can join and win. These gift items are very useful and appealing, especially for female shoppers. They include a variety of beauty products, such as lipsticks, nail polishes, and eye shadows, that can enhance their look and confidence.
Gift with purchase idea 11: Cooler Bags
How about using promotional cooler bags as your brand’s GWP merchandise? Depending on their designs, they can be used for both indoor and outdoor activities.
Customers can’t help but be amazed and captivated by these adorable and fashionable We Bare Bear Bags by Magnolia.
Cooler bags are a gift with a purchase idea with high exposure and very handy for drink-lovers in keeping your drink cool.
This promotional gift is very versatile and has the brand logo on it, this helps in increasing brand awareness and ensuring high brand recall. In addition, these promotional cooler bags are reusable, which shows that Magnolia is environmentally conscious. This would go a long way for brand reputation.
Gift with purchase idea 12: Customised Mug
Free gift with purchase promotions are commonly spotted in supermarkets and retail stores.
Free Gift With Purchase Campaign
For Franck’s customised mug with logo, the brand was able to grab the attention of prospective buyers by making a strong first impression with the logo on the cup. Now, this helped build the foundation of Franck’s brand identity as not only did the logo placement allow for coffee drinkers to build a connection towards the drinkers as they will build a memorable experience with your brand. This also separates you from your competition and fosters brand loyalty.
Check out some of the GWP case studies we’ve featured this year!
We found this promotion in a supermarket in Russia. Aside from its adorable GWP ideas, its creative packaging design makes this promotion exceptional! https://www.theodmgroup.com/custom-tea-set/
These whisky gift packs from Jim Beam and Maker’s Mark come with free glasses! With their high-quality drinks and exquisitely designed free items, there’s no doubt why these GWPs are creating a buzz in Beirut stores: https://www.theodmgroup.com/whisky-gift-packs/
Many liquor brands have successfully used custom promotional games as gifts with purchase. Check out Jim Beam utilized this board game in their promotion. https://www.theodmgroup.com/custom-jenga-set/
How Can We Help You?
Decided to adopt a free gift with purchase promotion after seeing these great gifts with purchase ideas? Well, you are in luck! ODM is experienced in designing, sourcing, and manufacturing custom promotional products. We have an in-house team of talented product designers who bring the latest innovative designs into the market. We can design, source, and manufacture the perfect free gift with purchase promotional products for your company. Do not hesitate to drop us an inquiry today!
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Check out these 3 ways to maximise the visibility of your on-pack gift with purchase promotion. With these methods implemented into your promotion, your sales are going to be unstoppable!
Another excellent idea for a gift with purchase promotion: a pencil case! This pencil case is an on-pack promotion with the purchase of Nutrioli oil. These promotions are especially effective for homogeneous products such as oil, with competitors offering a similar product. A free gift is a perfect way to push customers into picking your brand off the shelf! https://www.theodmgroup.com/on-pack-gift-with-purchase/
Custom POS displays are also a great way to attract attention to your brand. Check out this magnetic POS display by Devialet that displays levitating speakers! Who wouldn’t stop to take a look at this? https://www.theodmgroup.com/on-pack-gift-with-purchase/
Frequently Asked Questions (FAQ)
How do Gift with Purchase (GWP) work?
Gift with Purchase (GWP) is a marketing technique used by marketers. For customers to get the secondary product, they have to buy first the main item being promoted.
What are the benefits of Gift with Purchase for a brand?
There are many reasons as to why brands need to offer GWP to customers. It adds value to the brand, boosts conversion, upsells, encourages repeat purchase, and builds customer’s loyalty to name a few.
What are the things to consider in choosing Gift with Purchase?
When choosing the GWP idea to use for your marketing, you have to always consider its usability, cost, and benefits to your brand.