LED Shelf Talker: 4 Best Tips to Highlight Your Offer in Retail

Talking About Acecooks’ LED Shelf Talker Idea

A shelf talker, also known as a shelf barker is a display that draws consumers’ attention. It is commonly attached to the shelf to advertise a new product, special offer, or promotion. Typically small, yet shelf barkers are proven effective in marketing.

The best thing about a shelf talker display is that it can be made using different materials, and can be designed based on your needs and preferences. For instance, Acecook’s talker is integrated with an LED light to make it even more eye-catching in retail.

Compared with a normal talker made of acrylic or cardboard, a custom LED shelf talker is way more efficient to grab people’s attention.

One side of the display is used to market Acecook’s wide range of noodle products. Meanwhile, the other side is used for advertising the brand’s recent promotion, wherein customers have the chance to win premium gifts upon purchase of Acecook’s products worth 50,000 VND.

Special prizes include 4 iPhone 14 Pro Max, 8 iPads, and 16 vouchers.

Another thing we love about this custom shelf talker is its quality. The material of the LED shelf taker is obviously durable. Likewise, the way it was installed on the shelf guarantees safety and durability. Thus, even when accidentally hit, it cannot be easily damaged or detached from the shelf.

How to Highlight Your Offer with LED Shelf Talker?

Using an LED shelf talker is a perfect way to break the monotony on the retail shelves and create a buzz about your offer. But how can you really reap the promotional benefits of this LED display idea?

So, here are our simple yet feasible tips businesses may apply to your retail marketing.

1. Choose the right LED light.

LED light is always an elegant attention-grabber on any POS material. When choosing one for your shelf talker, you may opt to use continuous light or light effects with different intensities and colour variations to catch the eye of shoppers and highlight your offer.

In the case of Acecook, it used a blinking LED light, thus, catching shoppers’ interest.

2. Be creative with your shelf talker design.

Always choose a design that is new to the eye of your audience. Ensure that important details about your promotion are present in the display. Otherwise, include a QR code where you can send customers to a link with additional information.

Though providing customers with the necessary details is important, you cannot print them all on your display. It can make your shelf talker look messy and overwhelming. Thus, it’s always important to keep the design concise yet creative.

3. Consider the size. 

Size matters in designing and setting up any promotional display. The same goes for LED shelf talkers. There are many different sizes and styles available that will work with virtually any type of retail shelving unit, but the most common sizes are  6″ x 3″ and 8″ x 3″.

When choosing a size for your shelf, pick one that can accommodate your offer details and is not too big, which can cause distraction or affect customers’ shopping experience.

4. Include a Call to Action

Use language that encourages customers to take action. For example, “Try it today!” or “Limited time offer!”

A well-designed shelf talker with a clear call to action can help to differentiate your product from others on the shelf. This can be particularly important in a crowded marketplace, where customers are bombarded with choices.

Aside from shelf talkers/barkers, shelf wobblers are another simple yet effective promotional display to help showcase special offers. Take a look at these wobbler designs and ideas you may consider in your next retail marketing campaign.

More Ways to Use LED Shelf Talkers in Marketing

Get inspired by these shelf talker ideas we featured before:

Retail Shelf Talkers – How Can This Aisle Promotion Help Your Brand

Coke Promotes Their Brand With Cool Shelf Talker Ideas

Be Creative: Promote Your Products With Custom Shelf Talkers!

Incredibly Moving Adverts – Branded Shelf Talker in Vietnam

Shelf Talkers for Retail: 4 Ways to Strengthen Your Brand Presence

Discover how other noodle brands sell their products in retail…

Putting It All Together,

A custom LED shelf talker is a proven, cost-effective way to engage with your in-store audience. However, if not implemented properly, your effort and time will just go to waste.

Therefore, it is always crucial to consider the design, material, audience and suppliers before you go all out in using shelf barkers in marketing, just like Acecook did with their shelf talker idea.

How Can ODM Help?

There are many types of shelf talkers in the market today. Thus, if you need any help choosing the perfect shelf talker for your promotion, feel free to send us an email to get a quote.

ODM and Mindsparkz are here to assist you design and choose the right shelf barker ideas that will suit your marketing needs and budget. Aside from this marketing idea, we also provide and produce other display ideas such as free-standing display units, POS video displays, confectionary displays, and a wide variety of custom promotional display ideas.

From concept through to production, we provide every service needed to bring new ideas to market!

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